HubSpot – www.hubspot.com – an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customer. There are many such platforms but HubSpot offer a range of free products and training.
Canva – www.canva.com – a free graphic-design tool website, founded in 2012 by Australian Melanie Perkins. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics
PeoplePerHour – www.peopleperhour.com – an online platform giving businesses access to thousands of skilled freelance experts in hundreds of different fields
Fiverr – www.fiverr.com – a global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name. The site is primarily used by freelancers who use Fiverr to offer services to customers worldwide
Avast – www.avast.com – a family of internet security applications. The Avast Antivirus products include free and proprietary cross-platform versions that provide computer security, browser security, antivirus software, firewall, anti-phishing, anti-spyware and anti-spam among other services
Zoho Projects – https://www.zoho.com/projects/ – Plan, track, and collaborate using a project management portal. Good if using remote and outsourced teams.
Why No Padlock – https://www.whynopadlock.com – Pulling your hair out trying to find out why your secure page is not fully secure? Here’s a simple tool that will tell you about any insecure items on your SSL page.
Social media and inbound marketing
These links are specifically for using with Twitter, Facebook, LinkedIn and your own website to make your social media marketing easier.
Referral Candy – www.referralcandy.com – refer-a-friend program that provides users several advocate invitation options such as email, post-purchase pop-ups, the ability to include links in a newsletter, or via manual and bulk invite options
BlogLovin – www.bloglovin.com – tool for keeping up with blogs — a way to manage feeds. You can follow any blogger on any platform, whether or not they’re also signed up
Hootsuite – www.hootsuite.com – social media management tool that allows users to schedule and post updates to any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others from one place
ManageFlitter – www.manageflitter.com – a web-based application that assists Twitter users gain insight into their Twitter account
ChatHeroes – www.chatheroes.com – Chat Heroes allows you to offer online customer service on your website through a manned live chat service that delivers profitable leads 12 hours a day, 7 days a week
Visually – www.visual.ly – handpick the best freelancers out there to help you produce high-impact infographics, videos, presentations, reports, eBooks, and interactive web microsites
Infogram – www.infogr.am – an easy to use infographic and chart maker
FatJoe – www.fatjoe.co.uk – outsourced link building and content marketing agencies
Likealyzer – www.likealyzer.com – helps you to measure and analyse the potential and success rate of your Facebook Pages
Twilert – www.twilert.com – a Twitter search tool that sends you email alerts of tweets containing your brand, product, service, and keywords
Zapier – www.zapier.com – Zapier moves information between your web apps automatically.
MailChimp – www.mailchimp.com – An email marketing service. If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month absolutely free.
Government agencies and NGOs
Australian Taxation Office – www.ato.gov.au. The ATO has a pile of information, tutorials and videos on how to meet your taxation obligations.
Australian Securities and Investment Commission – www.asic.gov.au. ASIC has information on business names, and company and organisation details, registrations, and governance and compliance requirements and forms.
Business.gov.au – www.business.gov.au – an online government resource for the Australian business community. business.gov.au offers you simple and convenient access to all the government information, assistance, forms and services you need. It’s a whole-of-government service providing essential information on planning, starting and growing your business
Australian Business Register – www.abr.gov.au -The ABR stores details about businesses and organisations when they register for an ABN
The Australian Competition and Consumer Commission – www.accc.gov.au – an independent Commonwealth statutory authority whose role is to enforce a range of legislation promoting competition, fair trading and regulating national infrastructure for the benefit of all Australians
Australian Industry Productivity Centres – www.aigroup.com.au/member-services/productivity-centre – Australian Industry Productivity Centres (AIPC) provide services to help Australian businesses strengthen their operations, enhance their international competitiveness and tap into global supply chains.
SMEs have access to a free Business Review service to assess their performance and identify opportunities for improvement. Through this review, AIPC business advisers will be able to help businesses upgrade their capabilities or find solutions to technical or process issues.
Australian Business Licence and Information Service – www.ablis.business.gov.au – ABLIS helps you find the government licences, permits, approvals, registrations, codes of practice, standards and guidelines you need to know about to meet your compliance responsibilities
.au Domain Administration – www.auDA.org.au – place to find about .au domain name registrations, availability, and the difference between the secondary-level domains
IP Australia – www.ipaustralia.gov.au – Administers Australia’s intellectual property (IP) rights system, specifically patents, trademarks, designs and plant breeder’s rights
APRA-AMCROS – apraamcos.com.au – license organisations to play, perform, copy, record or make available their members’ music, and then distribute the royalties to their members
Australian Business Account – https://account.business.gov.au/ – where you register for the Australian Business Account (ABA), to better manage all your government-related licences, permits and registrations
The Department of Foreign Affairs and Trade – www.dfat.gov.au – support for Australian business, working closely with portfolio partners—Austrade, Tourism Australia, ACIAR, EFIC—and other agencies
INNOVIC (the Victorian Innovation Centre) – www.innovic.com.au is a not for profit organisation assisting over 1,000 innovators and entrepreneurs each year. They offer a wide range of practical services, free seminars and innovation resources to help your business idea, innovation or enterprise through all the stages of commercialisation.
Small Business Mentoring Service – www.sbms.org.au is a not-for-profit that provides access to experienced mentors who have the skills and experience to help small business