How to create personas of your target customers

Today, we flip the traditional marketing model on its head. Instead of pushing content out to potential customers, we try to attract and empower customers to find us. It is customer focused and about fulfilling a customer’s needs rather than the company’s needs.

Business Woman Media


Business=skills-succeed, Byronvale Advisors, Stephen Barnes

Business skills you need to succeed

Many small businesses start from a person being a technical expert or genius practitioner, but they also need to know how to run a business. The good news is that running a business is a skill – and skills can be learned. All you need is some dedication and time.

Kochie’s Business Builders





FIVE-WAYS-TO-GROW-YOUR-BUSINESS-FASTER-IN-2018, Stephen Barnes, Byronvale advisors

Five Ways to Grow Your Business in 2018

The summer holidays are often the one time of the year business owners find the time to think about their business without getting caught up in the day-to-day of their business. It can be a retrospective analysis of the preceding year and then thought moves to how to grow and develop the business in the upcoming year.

Dynamic Business Magazine


Business struggling, Stephen Barnes, Byronvale Advisors, excuses business failis 

Why businesses struggle and what to do about it

You may have great qualifications and be the best in your filed, but running a business itself is a whole different matter.

The good news is that running a business is a skill – and skills can be learned…


Stephen Barnes Byronvale Advisors management consultant Melbourne Run Your Business Better

How to manage your business risk

In this post Stephen Barnes says “it is often the inattention paid to business risks that results in business failure”

CEO World magazine